PEARL COAST | EARTH

Better Materials. Considered Hospitality.

Material transparency, responsible sourcing and better packaging, improved one product at a time.

Wood grain
Terry loops
FSC paper, uncoated
Aluminium, brushed
La'detente Earth

Refill-ready bulk dispensers, lighter cartons, alternative plastics where performance allows.

LUXDRY Earth

Towels with declared fibre origin and recycled-content options.

Material transparency

Each product states what it's made of, in plain terms.

Responsible sourcing

Supplier audits and traceability, as already offered for cotton.

Better packaging

Less plastic, more paper and refill where it performs.

Product lifecycle

Durability counts: a towel that lasts more washes is less waste.

Continuous improvement

A published list of what's changed this year.